Mark Zuckerberg Speaks Down to Users and Misses the Point

But a recent Pew survey on how users understand Facebook’s data collection and advertising practices, and our own efforts to disentangle Facebook’s ad preferences, tell a far different story. When Pew directed users to the ad preferences page where some of this information resides, 88% found there that Facebook had generated inferences about them, including household income level and political and ethnic “affinities.” So we’d like to know: on what basis does Zuckerberg claim that users—who Pew has demonstrated are overwhelming unaware of and uncomfortable with the data collection and targeting that powers Facebook’s business model—are clamoring for the kinds of “relevant” ads Facebook is providing?

Source: www.eff.org