What Makes a Great Logo – Four Critical Qualities That Nobody Talks About

One of the reasons it is so important is because a logo or brand ‘pivot’ can cost a considerable amount of time and money, especially with companies who deal physical products. To conclude, a logo is the unique form (smallest amount of stimuli) that communicates the ownership of a particular good or service. The Mcdonalds logo can easily be recreated and is structurally sound.Quality 3: The Founder Should Like It
Logos are very dear to the founders of companies and for good reason. The Next logo designed by Rand was sold to Steve Jobs for $100,000 which equates to ~$230,000 todayWithout sound logo/brand design process, bitterness over subjective tastes are likely to occur, and this hurts good creative business. Also, if the designer continues to allow for iterations or new logo concepts, the founder will continue to prolong their decision and the process will continue indefinitely.

Source: medium.com