A Post Mortem on Growth Hacking

A Post Mortem on Growth Hacking

First, let’s compare the relative search query interest worldwide between “growth hacking and “product market fit” from 2008 to present. I was shocked (mostly saddened) to see that query interest in growth hacking (the blue line) was many times greater than product market fit (the red line). The generous interpretation would be that startup operators and founders understand product market fit much more than growth hacking, which leads to lower search interest in product market fit.

Source: andyjohns.co