What happens when social media manipulation targets religious faith?

It was a sponsored post crafted in the gauzy style of one of the Mormon church’s own Facebook ads, but addressing a seldom-discussed truth about the early history of the church and its founding patriarch, Joseph Smith. About 1,000 people who saw the Facebook ad clicked on it and were taken to a page deep within the Church of Jesus Christ of Latter-day Saints’ website that expounded on the “revelation on plural marriage,” the order from God that was used to sanction polygamy for decades. All that began to change for Jones in the spring of 2016, when he came home to find his wife reading a treatise titled Letter to a CES Director, an 84-page open letter addressed to an official in the LDS Church Education System written by a doubt-plagued Mormon named Jeremy Runnells in 2013.

Source: www.thedailybeast.com