What the Hell Is Going On

With a near-monopoly on television advertising, America’s biggest brands sold average products for average people in average households. The Mass Media ecosystem worked in perfect balance: television networks were intertwined with the advertisers who supported them, the products they sold, and the ways consumers bought and sold products. Propelled by strong relationships with those buyers and access to shelf space, a scarce resource in the pre-internet economy, Procter Gamble ensured prime product placement in retail stores and commanded a price premium as a result.

Source: www.perell.com