GDPR adtech complaints keep stacking up in Europe

All the complaints argue that RTB entails “wide-scale and systemic” breaches of Europe’s data protection regime, as personal date harvested to profile Internet users for ad-targeting purposes is broadcast widely to bidders in the adtech chain. The Irish DPC, which Google has sought to designate the lead watchdog for its European business, has said it will prioritize scrutiny of the adtech sector in 2019, referencing the RTB complaints in its annual report earlier this year — where it warned the industry: “the protection of personal data is a prerequisite to the processing of any personal data within this ecosystem and ultimately the sector must comply with the standards set down by the GDPR”. So far the same RTB complaints have not been filed in France and Germany — jurisdictions with privacy watchdogs that can have a reputation for some of the most muscular action enforcing data protection in Europe.

Source: techcrunch.com