How Indigo, a Canadian Chain, Is Reinventing Book Selling

About a decade ago, Heather Reisman, the chief executive of Canada’s largest bookstore chain, was having tea with the novelist Margaret Atwood when Ms. Atwood inadvertently gave her an idea for a new product. Ms. Atwood announced that she planned to go home, put on a pair of cozy socks and curl up with a book. “Last year, all my friends got reading socks,” said Arianna Huffington, the HuffPost co-founder and a friend of Ms. Reisman’s, who also gave the socks as gifts to employees at her organization Thrive.

Source: www.nytimes.com