The Global Attention Span Is Getting Shorter

As a result, the length of time that content remains popular — a rough measurement of the global attention span — is decreasing, according to a recent large-scale analysis published in Nature Communications. ”“The public interest is getting saturated quicker with one topic because there’s more content produced in the early stages of a trend,” says study co-author Philipp Lorenz-Spreen, who studies modern information systems at Max Planck Institute for Human Development in Germany. This means that we are becoming interested in trends more quickly, but are also losing interest in the same content more swiftly, says Sune Lehmann, another study co-author, who is a physicist and mathematician at the Technical University of Denmark.

Source: onezero.medium.com