The making of Amazon Prime, the internet’s most devastating membership program

At the time, Amazon charged customers $9.48 for two-day delivery, meaning if you placed just nine of these orders in a year, Prime would pay for itself. Dorothy Nicholls (former Amazon senior manager of ordering; current VP at Amazon Web Services)

Charlie’s idea was this all-you-can-eat shipping service. Greg Greeley (former Amazon VP of worldwide media and later VP of Amazon Prime)

Jeff said, “Well, hey, it looks like Super Saver Shipping is working really well for us.

Source: www.vox.com