The rise of the sober bar

But in cities like New York and London, where bars often function as second living rooms for apartment dwellers with little space, an alcohol-free nightlife option can appeal to people who, for whatever reason, would prefer not to drink. In response, Thonis and Dellea made their bar a studiously 0% alcohol space, meaning that not even non-alcoholic beers that have a trace amount of alcohol are allowed on the menu. At Existing Conditions, a bar in New York’s Greenwich Village which is known for its wildly inventive cocktails, like a take on an Old-Fashioned that includes waffle-infused bourbon and maple syrup, non-alcoholic cocktails are prominent on the menu and, according to beverage director Bobby Murphy, are some of the most expensive items they make, both in terms of ingredients and labour.

Source: www.bbc.com