150k Small Business Website Teardown 2019

I set out to understand which website platforms are the best (and the worst), what drives really fast websites, the state of small business SEO, and how well this stuff correlates with Google SERPs. For the

tag:

Clearly if you use Google Local’s website builder they make it easy to create an h1 tag with your business name. Turns out that was some pretty good advice:

By running hundreds of generic Google SMB searches and matching them against our huge list of SMB websites, we can quantify something that seems fairly intuitive: SMB websites with a meta description rank 17% higher than websites without.

Source: freshchalk.com