An Instagram star with 2M followers couldn’t sell 36 T-shirts

Miami-based influencer said she had been told by the company producing the brand that she needed to sell at least 36 T-shirts from the first run of products in order for the line to be continued, but Renee didn’t hit the target. Influencer marketing expert Shirley Leigh-Wood Oakes, cofounder of leading brand agency WickerWood, told INSIDER she isn’t surprised Renee failed to sell more T-shirts. Read more: Why brands are turning away from big Instagram influencers to work with people who have small followings instead
Leigh-Wood Oakes stressed that it’s far too simplistic to assume followers will equate to customers — you need to know your potential consumers.

Source: www.businessinsider.com