Consumers Are Becoming Wise to Your Nudge

My colleagues and I at Trinity McQueen, an insight consultancy, wondered, was Chris’s reaction exceptional, or would the general public spot a pattern in the way that marketers are using behavioral interventions to influence their behavior? Two thirds of the
British public (65 percent) interpreted examples of scarcity and social proof
claims used by hotel booking websites as sales pressure. In time, prosocial practitioners may be less able to rely on the most heavily used tactics from the commercial domains such as social proof and scarcity messaging.

Source: behavioralscientist.org