Gun Companies Use Female Influencers to Bypass Social Media Ad Restrictions

And because Facebook, and by extension the Facebook-owned Instagram, forbids retailers to run ads that promote the sale or use of firearms, her platform is also a place to market guns that can’t be easily marketed online. Ilana Panich-Linsman for Vox

Clouse says the company’s marketing team members used to post photos of open safes with guns inside, but if they tried to promote them through Instagram’s advertising tool, they were blocked. Influencers can’t use Facebook or Instagram ad platforms to boost posts where a gun is being “brandished” either, but they widen a brand’s audience each

Source: www.vox.com