How to use behavior design to drive change in your team and organization

And as social sciences have demonstrated, context influences people thoughts, behaviors, and decisions much (much) more than one would think. To put it simply, it’s a process in which, for instance, a specific behavior leads to an outcome perceived as positive, which makes it more likely to occur again. Indeed, even tho the purpose here is to better integrate new or disregarded practices –UX methods– and its potential added value and positive impact on a team/company’s outcomes, I can only recommend you to put some clear guidelines to help you take the right decisions about how far you should and should not go to reach your goal.

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