The internet is an SEO landfill

I’m being wooed by a couple of ‘SEO Consultants’ who claim their expertise is guaranteed to get me on to the first page of a Search Engine’s results. The logic peddled is once i start paying the ‘search tax’ more people will start clicking my link, and in a few months my site will start to show up organically in the first page of search results. With many different people (and sock puppets) writing and talking about my product, the Search Engine assumes my product is popular and slowly starts bubbling it up in search results.

Source: docs.sendwithses.com