Grubhub is using fake websites to drive up commission fees from real businesses
Those domains, of which Grubhub owns as many as 23,000, are used to resemble a landing page for the official business, complete with an online ordering form, despite the sites being completely unassociated with the restaurants themselves. Left: The original business site / Right: Grubhub’s shadow site
Image via New Food Economy
Grubhub takes a 20 percent commission for orders placed through its shadow sites
The Grubhub-owned domains use a template that is consistent across all the shadow sites. However, if a customer orders from a restaurant using Grubhub’s “marketing” tactics, whether through an app search or these unassociated websites, Grubhub can bill for an additional 20 percent commission on a single order.
Source: www.theverge.com