What does it mean when a product is “Amazon’s Choice”?

One innovation the company devised is “Amazon’s Choice,” a distinctive black badge typically bestowed on a single product per search term. “Amazon’s Choice is just our recommendation, and customers can always ask for specific brands or products if they choose,” an Amazon spokesperson said in a statement. If you search for a specific brand name, the Amazon’s Choice product will likely be from that company.

Source: www.wired.com