Kids App Market

This confusion puts the kids app market in a bad light. In fact, the kids app market lives between – and overlaps with – four giant industries, but doesn’t really belong to either of them. I think a more fair way to assess the market size would be to look at the following:

a) the assumed size of the kids app market (including kids games) itself

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b) the share of the Education and Entertainment markets that you think will be digitized

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c) the digital advertising spend on kids

I can’t give you an exact figure since there isn’t one to give.

Source: www.bjornjeffery.com