A Product Designer Who Made Mid-Century America Look Clean and Stylish

Raymond Loewy, the legendary American product designer and businessman, isn’t familiar to consumers today, but in the latter half of the 20th century he was a household name for his practice of applying the principles of what he called “cleanlining” to create starkly memorable designs. The 1934 Sears refrigerator; the packaging for Lucky Strike cigarettes; the Exxon logo; dozens of car models for the Studebaker Automobile Company—all were Loewy’s designs. Loewy’s European background set him apart from the U.S.-born car designers in the design studios for General Motors, Ford and Chrysler.

Source: www.smithsonianmag.com