A restaurant owner who asked for 1-star Yelp reviews

In 2014, chef Davide Cerretini advertised a special that would forever change his fate: Anyone who left his restaurant a 1-star review on Yelp would get 25% off a pizza. Yelp rebuffed Cerretini’s extortion claims, instead attributing the removal of positive Botto Bistro reviews to the platform’s algorithm, which routinely filters reviews based on a number of criteria (which are not public). In a few days’ time, Botto Bistro’s Yelp page attracted more than 2,300 1-star ratings (95% of its total reviews) extolling the good food, proper service, and rustic ambiance.

Source: thehustle.co