Putting a Price on Latency: Startup Network Next Aims to Fix Internet Routing

Network Next is working to create a marketplace for speedy Internet connections by identifying the companies that would pay for that kind of service (initially online video game companies) and matching them with the cloud providers, ISPs, CDN companies and others that have built speedy Internet routes. Network Next is continually working to line up the best routes across the Internet by using a real-time auction marketplace much like what Google’s AdWords does for Internet searches. To get around that problem, companies like Google, Amazon and a large number of others have built their own private Internet routes to ensure they can offer real-time services like Stadia.

Source: www.lightreading.com