Apple Reveals ‘Lisa’: Its $50M Gamble (1983)

Apple’s long-awaited Lisa computer, in development more than three years, will be the first of a powerfnl new generation of personal computers — machines that will make computing accessible to even the greenest novices with only hours of preparation. With Lisa, Apple is following the same strategy that helped account for the phenomenal success of the Apple II and played a key role in the explosive growth of the personal-computer market: the company is encouraging independent software companies to develop software applications for the new machine. Until Lisa, MacIntosh and other new machines begin paying off, Apple will rely on the venerable Apple II for most of its revenues; last week the company introduced an enhanced version of the machine that brought Apple from a garage-shop company to a $583 million firm in only six years.

Source: www.newsweek.com