How the pursuit of leisure drives internet use

The second half of the internet will not come online as quickly as the first half was doing in the early 2010s; exponential growth cannot continue in a finite world. According to Ajit Mohan, Facebook’s new India chief and the former boss of Hotstar, it is the services that drive demand: the consumers want messaging, video and storytelling, all of which the mobile internet is far better at providing than it was a decade ago. The younger Ms Sharma uses her phone mostly for WhatsApp, Instagram and Facebook, and for watching videos on YouTube and TikTok, a Chinese-owned social app that has been downloaded a billion times since its launch in 2017, largely by people outside the world’s big cities.

Source: www.economist.com