“Amazon’s Choice” is determined by an algorithm and not always reliable

But “Amazon’s Choice” isn’t that at all, and here’s the disappointing news: It’s a label automatically awarded to listings by an algorithm based on customer reviews, price, and whether the product is in stock. “Amazon’s Choice is just our recommendation, and customers can always ask for specific brands or products if they choose,” an Amazon spokesperson told BuzzFeed News. BuzzFeed News / Via Amazon

Amazon has said that it is “investing heavily” in ways to detect and prevent inauthentic reviews, as well as removing selling privileges from sellers that list different products on the same listing, which is against Amazon’s rules.

Source: www.buzzfeednews.com