Walmart Grocery is now offering a $98 per year ‘Delivery Unlimited’ subscription

Walmart is taking aim at Instacart, Target’s Shipt and Amazon Prime Now/Whole Foods with a new grocery delivery subscription service called simply, “Delivery Unlimited.” Before, Walmart shoppers could order groceries online and pick them up at their local store for free or they could opt to pay the $9.95 (or sometimes less) per-order delivery fee. We reached out to Walmart for details, but the retailer has yet to respond to questions about the Delivery Unlimited service, or clarify how long it’s been around.

Source: techcrunch.com