Ask HN: Stuck with an unpronounceable product name

Here’s the situation – we have a mature desktop product, IT-oriented, with a very good reputation and strong loyal following of people who know about it. This complicates things when trying to sponsor video channels and podcasts for obvious reasons, but these are one of our best options for reaching people we are interested in. Third option is to launch a clone of the product with a different name, use it for capturing the ad traffic and then direct it towards the original product.

Source: news.ycombinator.com