Google clears up AMP’s confusing URLs by hiding google.com
AMP aims to allow websites to load faster by fetching pages from Google’s cache but had a drawback, as each URL for AMP pages began with https://google.com/amp. Last January Google announced a solution that preserved the original URL on AMP pages, which was available in a developer preview in November for Chrome 71, and is now being rolled out more widely. SEE: Tech budgets 2019: A CXO’s guide (ZDNet special report) | Download the report as a PDF (TechRepublic)
The answer to the AMP URL problem are “signed exchanges”, which allow a publisher’s domain to be displayed in the browser address bar, even though the content is loaded from Google’s cache when a user clicks on an AMP link in Google Search results.
Source: www.zdnet.com