Google clears up AMP’s confusing URLs by hiding google.com

Google clears up AMP’s confusing URLs by hiding google.com

AMP aims to allow websites to load faster by fetching pages from Google’s cache but had a drawback, as each URL for AMP pages began with https://google.com/amp. Last January Google announced a solution that preserved the original URL on AMP pages, which was available in a developer preview in November for Chrome 71, and is now being rolled out more widely. SEE: Tech budgets 2019: A CXO’s guide (ZDNet special report) | Download the report as a PDF (TechRepublic)
The answer to the AMP URL problem are “signed exchanges”, which allow a publisher’s domain to be displayed in the browser address bar, even though the content is loaded from Google’s cache when a user clicks on an AMP link in Google Search results.

Source: www.zdnet.com