Instagram Advertising: Do you know it when you see it?

Altman says that as a micro-influencer she has a much more intimate relationship with her followers than a big social media star. “The problem with a lot of these social media posts is that you don’t know whether it’s an ad or not,” Patten says. “With social media being so integrated into our everyday lives, we have this unique opportunity that I don’t think anyone has ever had before where we can each be our own brand,” Altman says.

Source: www.npr.org