What’s Salesforce?

But Salesforce, the archetype of enterprise software, actually pioneered much of what we now take for granted in tech, including selling software as a service (=> SaaS), and hosting software in the cloud (=> AWS), all while creating a massively valuable company. Different companies gave it different names — SFA (Sales Force Automation), CIS (Customer Interaction Software), ECM (Enterprise Customer Management), and a host of other TLAs (three-letter acronyms). Returning from Hawaii, he set out to simplify enterprise software with a new company called Salesforce.

Source: tryretool.com