Getting people to buy imperfect produce

Four years later, Simon cofounded Imperfect Produce, a subscription-based home-delivery service for discounted “ugly” fruits and vegetables that are perfectly good on the inside, but otherwise rejected from the food supply chain for their looks. Simon partnered with his friend Ben Chesler, who shared his passion for social good, and the two homed in on farms as the starting point of their food recovery and delivery service. “The reason we created Imperfect Produce as a direct-to-consumer business is because grocery stores didn’t want to partner with us,” said Simon.

Source: edition.cnn.com