Pricing Experiments You Might Not Know, but Can Learn From

Also it’s worth remembering that people really don’t know how much things are worth, what’s a fair price (which is the reason TV-shows like “The Price is Right” can actually exist). People have trouble comparing different options, but if 2 of the options given are similar (e.g. same price), it becomes much easier. When people were offered to choose a trip to Paris (option A) vs a trip to Rome (option B), they had a hard time choosing.

Source: conversionxl.com