The Growth Stacks of 2019

Over the past seven years, we’ve helped thousands of companies collect data from their websites and mobile apps, and federate that data to over 250 different SaaS tools. By analyzing the data of how our user base enables these tools on the Segment platform, we’ve been able to generate an in-depth view of how the SaaS market is evolving for analytics, marketing, and growth. In more sophisticated approaches, many companies use tools like Facebook and Google to advertise to other users they don’t know about but share characteristics with their users (so-called “lookalike” audiences).

Source: segment.com