The Aldi effect: how one discount supermarket transformed the way Britain shops

The checkout assistants, who had been trained to memorise the price of every item in the store, were so fast that shoppers experienced what some would come to call “Aldi panic” – the fear that you cannot pack your goods quickly enough. The total number of products – known in retail as stock-keeping units (SKUs) – found in all Aldi stores has tripled since the early 90s to nearly 2,000, although that remains tiny compared to the 25,000 or more in a big supermarket. magazine survey of its members’ favourite supermarkets, published in February, shoppers ranked Aldi third overall, behind only Waitrose and Marks & Spencer, despite giving it only one star out of five for store appearance.

Source: www.theguardian.com