How Bluetooth got its name – an interview with Jim Kardach

We spoke to Jim Kardach, the founding chairman of the Bluetooth Special Interest Group (SIG), which created the technology, to understand why it succeeded where so many similar initiatives had failed. During that time, I focused on low power design, CPU architectures and other technologies that were fundamental to notebook computers. The other radio specs that were underway at that time died because so many of their arguments were around different implementations of the technology, which would benefit the companies that created them.

Source: blog.snapeda.com