A/B testing original design vs. random template bought from ThemeForest

It’s possible I could introduce one change that does a +10% and at the same time another one that does -10%, roughly canceling each other out, but it seems it’s still a better test than picking just one element at random. With this justification, I put in about 2 weeks of time to test a completely new landing page design. I’m happy with the results, conversions increased noticeably by testing a whole new landing page design.

Source: www.candyjapan.com