Atlassian built a $20B dollar company with no sales team

The company behind breakout products like Jira and HipChat and who recently acquired Trello now has more than 125,000 customers, all without any of the formal sales processes above. In this new world, customers enter the sales cycle full of knowledge, opinions and feelings about your product and your company. Their goal with their pricing is to get out of the customer’s way, to make it as easy as possible to get up and running with their software, without hassle or drawn-out sales processes.

Source: www.intercom.com