Nobody wants to read your shit (2009)

Here’s the #1 lesson you learn working in advertising (and this has stuck with me, to my advantage, my whole working life):

Nobody wants to read your shit. As a fledgling cub at B&B, I remember days, weeks, months when our various creative teams did nothing but beat our brains out trying to find some way to make the dull exciting and the unlovely beautiful–and to make the beautiful-but-overlooked gorgeous too. The person whose quote I use in my Wednesday, August 5, post will receive a signed copy of The War of Art.

Source: stevenpressfield.com