McDonald’s Acquires Machine-Learning Startup Dynamic Yield for $300M

McDonald’s CEO Steve Easterbrook
McDonald’s

Over the last several years, you may have noticed that the displays as you approach the McDonald’s drive-through—and inside the restaurant, for that matter—have gone digital. In the new McDonald’s machine-learning paradigm, significant display real estate goes toward showing customers what other items have been popular at that location, and prompting them with potential upsells. The prospect of taking on 68 million fast-food customers a day doesn’t bother Agmon, who notes that McDonald’s won’t put much stress on the system compared with the world of online shopping, which operates on a much larger scale in terms of both orders and items to sort through.

Source: www.wired.com