Cluetrain at 20

Linux Journal: So you’re saying there’s a limit to how far you can stretch the shipping metaphor, because shipping isn’t all that’s happening in the post-industrial world. Linux Journal: But what about the fact that, from the vendor’s perspective, we really do ship a lot of stuff to a lot of customers who buy stuff from us on the Web? Linux Journal: In the book you make the point that the Industrial Age is only two hundred years old, while markets have been around for thousands of years — and that the Net brings us back into the kind of world we had when markets were tents gathered at crossroads.

Source: blogs.harvard.edu