I Built and Sold My Company in 18 Months

Investors value everything from stocks, real estate, and private companies based on their expectations of future earnings. For example, investors like to see growth so a company’s month over month or year over year growth rate is important. But for technology companies here are some factors investors consider:
Revenue growth rate
Gross margin growth rate
Lifetime value of a customer (LTV)
Customer acquisition cost (CAC)
LTV to CAC ratio
% of revenue that is recurring
% of cash collected upfront
Website traffic and growth rate
Email subscribers and engagement rate
Website conversion rate
Social followings by channel
Brand (difficult to measure)
My mistakes and the lessons they taught me
Had I understood these simple concepts I believe I would have made very different decisions in building my business.

Source: campfirelabs.co