Why We’re Bootstrapping Readwise

As a result, e-reading has struggled to put a dent in the nonfiction book market — the target market of Readwise. The reason for this anemic adoption of e-reading is not that complicated: ebooks are just not yet better enough, at least for nonfiction readers, to justify switching from physical books. Instead, we intend to stake out a new corner of uncontested market space — creating demand, once and for all, for nonfiction e-reading — and we believe the only way succeed in this mission is to focus exclusively on the needs of our high expectation readers.

Source: blog.readwise.io