A novel approach to onboarding

A mental model is an important part of the product adoption process, which looks something like this:
The line in the background depicts how a user is feeling at a particular gate. The two key points here are:
Your product should work the way I expect it to
How I expect your product to work is largely based on my experience using other products

I’ve known this stuff for a long time. Our Aha moments, the features that made us different, were also the reason people weren’t sticking around.

Source: blog.hiri.com