The New York Times sells premium ads based on how an article makes you feel

So it’s a hit, and the sort of advertising innovation based on data science, artificial intelligence and algorithm that the Times expects to scale up — and that other news organizations are exploring. Journalists and other news purists may also wonder whether the Times newsroom is now being tasked with producing lots of emotional stories. As Murphy’s job title suggests, perspective targeting is not a one-off but part of a series of innovation projects.

Source: www.poynter.org