How do startups get their content marketing to work

However, since readers weren’t engaging with the content as time went on, Google incrementally ranked the article lower — until it completely fell off the results page:

The lesson? Our data shows that clients who earn nothing from their blog traffic can sometimes earn thousands by simply retargeting ads to their readers. That’ll keep your eye on the intermediary goals that matter: Attracting visitors with an intent to convert

Keeping those visitors engaged on the site

Then compelling them to convert

In short, your goal is to help Google do its job: Get readers where they need to go with the least amount of friction in their way.

Source: techcrunch.com