Amazon ‘flooded by fake five-star reviews’

Amazon ‘flooded by fake five-star reviews’

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Online retail giant Amazon’s website is flooded with fake five-star reviews for products from brands it has never heard of, consumer group Which? One example, a set of headphones by unknown brand called Celebrat, had 439 reviews, all of which were five-star, unverified and were posted on the same day, suggesting they had been automated. Only reviews marked as verified are those that Amazon can confirm were purchased on its website

If products have hundreds or thousands of largely positive reviews be wary

Source: Which?

Source: www.bbc.com