Instagram Is the “Top Showcase Platform for Counterfeiters” on the Web

By making counterfeit goods do easily viewable and accessible, Instagram has become “the top showcase platform for counterfeiters” on the web, according to Ghost Data’s recently-released report, “Instagram and counterfeiting in 2019: new features, old problems.” Ghost Data asserts that the problem of counterfeit goods on the platform is “inevitably [being] exacerbated” as Instagram continues to vie for the title of the modern day shopping mall, and thereby, attracts consumers and counterfeiters, alike. With internet sales of fakes accounting for an estimated $30.3 billion in losses to luxury brands each year, and the rate at which counterfeit-centric content being posted on Instagram growing to amount to “millions of posts per day,” a spokeswoman for LVMH, the parent company of luxury brands including Louis Vuitton, Christian Dior, Celie, Givenchy and Fendi, among others, told NBC that “brand owners cannot remain the only ones taking action to chase online counterfeiters.

Source: www.thefashionlaw.com