Facebook’s Zuckerberg Preaches Privacy, but Evidence Is Elusive

But there was an easy way Facebook could have shown its commitment to privacy that would have saved Zuckerberg some time: by rolling out “Clear History,” a feature Facebook promised a year ago that will let people disassociate their internet-browsing histories from their Facebook profiles. Late last year, Facebook admitted that Clear History is taking longer than expected — it turns out that browsing data, which the company uses to help send more targeted advertising to users on its social platforms — is more deeply ingrained into Facebook’s systems than anyone realized. Simply finding and deleting the correct data without disrupting Facebook’s advertising and analytics businesses has been a big enough challenge that the product hasn’t gotten off the ground, although the company said earlier this month that the feature will debut this fall.

Source: www.bloomberg.com