Saving a Million People from a Cyclone

And one of the biggest storms in years was bearing down on Odisha, one of India’s poorest states, where millions of people live cheek by jowl in a low-lying coastal area in mud-and-stick shacks. To warn people of what was coming, they deployed everything they had: 2.6 million text messages, 43,000 volunteers, nearly 1,000 emergency workers, television commercials, coastal sirens, buses, police officers, and public address systems blaring the same message on a loop, in local language, in very clear terms: “A cyclone is coming. [Update: “The worst is over”: A sigh of relief in India, mostly spared by cyclone.]

Source: www.nytimes.com