Amazon Jumps into Freight Brokerage

To other analysts, it is part of Amazon’s modus operandi: It’s not personal with freight, it’s just another service Amazon learned along the way. “I think with logistics/freight, they’re following a similar playbook to what they did with Amazon Web Services, fulfillment and other businesses that have become highly profitable for them: Develop a new business/infrastructure to serve the needs of its own massive e-commerce business and from there, once it’s ironed out the kinks, begin selling to whoever’s interested,” Bowman said in an e-mail to TT. Bowman told TT that Amazon’s motives may be in-house before they are related to seeing market opportunity in freight, much like AWS.

Source: www.ttnews.com